A photo-sharing app called BeReal asks users to send one unaltered, unedited photo to a small circle of friends each day.
BeReal evokes memories of the early days of social media when people primarily shared pictures to show their friends what they were doing, before it developed into the highly curated, heavily commercialised environment it is today.
The network went live at the end of 2019, but its fame really took off in 2022. It has approximately 29.5 million installations and is the most popular social networking programme on the programme Store as of October 2022.
According to Google Trends, mid-year 2022 saw a massive increase in queries for the terms “What is BeReal” and “BeReal app.”
These are just a few possible predictions for what could be new in social media marketing in 2023. It’s important to keep in mind that social media platforms are constantly evolving, and new trends and technologies may emerge in the coming years.
Social media marketing is constantly evolving and changing with new trends, features, and algorithms. It’s essential to stay up-to-date with the latest developments in social media to ensure the success of your marketing campaigns. If you have any further questions or concerns regarding social media marketing services, please do not hesitate to contact us.
