Graphic design trends are a reflection of the times in which they were created. While some styles are transient, others evolve. Last year, as the world was recovering from a pandemic, design trends were full of vibrant expression and cozy nostalgia.
In 2023, graphic designers are moving further away from simple, monochromatic designs in favor of colorful, bold, and diverse designs.
From the ’90s and 00’s nostalgia to 3D realism and exciting color palettes, the graphic design inspiration for 2023 is all about channeling adventure, freedom, and exploration.
In this guide, we highlight five of the most popular graphic design trends for 2023 according to Freepik.
5 Top Graphic Design Trends
The top graphic design trends appear to be an eclectic mixture of excitement, innovation, and curiosity.
The infographic below presents the visual trends that Freepik believes will dominate 2023.
It covers many different categories to keep an eye on, such as the increased usage of photography, 3D visuals, and colorful retro vectors.
1. Photo Trend
This year, graphic designers will blend real life images and modern futuristic elements to emphasize the complementarity of two elements that are often presented as opposites and demonstrate their ability to coexist.
This trend will undoubtedly persist over the next years as companies attempt to differentiate themselves from the competition.
We can expect to see more innovative applications of photography, such as those including interactive features, 3D graphics, and even VR and AI to create a playful or surreal effect.
2. Vector Trend
In opposition to futuristic photography designs, vectors are all about bright nostalgia and childhood memories.
2023 will see a resurgence of vintage and nostalgic design styles, particularly those from the 1990s and 2000s.
The 90s-inspired designs are vivid and cheerful, whereas those influenced by the 2000s are full of metallic textures, candy-colored hues, cyberpunk-inspired images, and childlike patterns.
The reason this design trend is so popular is that it updates vintage images for the modern era.
So, this year, we can expect a happy and cozy vibe in landing pages, social media postings, packages and posters.
3. Mockup Trend
Mockups are incorporating retro and eco elements for a nostalgic and sustainable touch.
Eco elements include using sustainable materials, incorporating nature imagery, and promoting an environmentally conscious message. This trend highlights the importance of preserving the past and taking care of the planet for future generations.
As described in the design trends guide, another popular mockup graphic style is Glasmorphism.
This modern UI design trend has been growing in popularity over the past year.
Commonly used in the app and web design, this style is influenced by similar concepts that were first introduced by Apple with iOS 7 back in 2013.
The virtual glass effects combined with transparent and blurry backgrounds give the impression that elements are wandering around in space. In addition, the transparency gives more intensity to the bright colors. This eye-catching and colorful effect easily catches the eye of the user, which is why it is increasingly appreciated by designers.
4. 3D Trend
Another graphic design trend that is expected to become increasingly popular in 2023 is the use of 3D design elements. From 3D product mockups, typography, logos, brand mascots, characters, and even 3D virtual environments, 3D assets are ideal for drawing attention.
Although the 3D graphic design has a futuristic feel to it, this year designers will continue to use it to immerse the viewer in a digital reality. We can also expect to see the use of 3D characters continue in 2023.
Characters are an effective way to quickly convey ideas, emotions, and product uses to prospective buyers while at the same time allowing the marketer to make the experience visually appealing and entertaining for the viewer. 3D just makes everything more realistic and believable.
Using 3D techniques is surely one of the most captivating visual trends, thus this style will undoubtedly continue to evolve and dominate in the years to come.
5. Color Trend
If you’re part of the graphic design world, you probably already know Viva Magenta is the Pantone Color of the Year for 2023.
It is beautiful no doubt, but are there any other options to choose from?
Vibrant and bold hues will continue to be popular in 2023.
Bright neon colors like purple-blue, old pink, and orange offer a splash of excitement and energy to a design, bringing a brand instantly to life on screen.
While neons draw attention, the sunset colors are far more sensual and elegant. Rich orange, red, and lilac hues bring an opulent quality that makes them the ideal choice for high-end branding or luxurious packaging design.
What Does This Mean For Your Brand?
The graphic design and typeface trends for 2023 serve as a baseline for designers, marketers, and content creators to develop work that feels innovative, cutting-edge, and relevant.
There is a lot to be thrilled about in the upcoming year, from retro design trends that soothe viewers with the nostalgia of the past and colorful gradients to immersive photography and realistic 3D escapism that looks to the future.
Video: https://www.youtube.com/watch?v=yQrh5AcbMJM
These are just a few of the trends in graphic design that will be prevalent in 2023. There is no one design trend that’s more popular than the others; which graphic design ideas you employ will depend on your tastes and preferences.
Make sure to keep up with the most recent design trends when you create your new designs and content.
Also Read: What is Graphic Designing And its Types?
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