Unlocking the Benefits of a Next-Gen UI

A powerful CRM platform like Salesforce has become an absolute necessity for businesses to thrive in an essentially hostile and fiercely competitive marketplace. This Cloud-based solution has emerged as a savior for organizations all around the world to transform their ...

Is Salesforce Lightning an Improvement Over Salesforce Classic?

Introduction to Salesforce Lightning The present-day version of the Salesforce CRM, Salesforce Lightning, provides users a more intuitive and easy-to-use interface than Salesforce Classic. Whereas Classic offers just some of the features of AI-powered Einstein of Salesforce, Lightning provides access ...

Harnessing Salesforce Marketing Cloud to Improve Marketing ROI

Read on to learn about Salesforce Marketing Cloud, an end-to-end SaaS platform with over 30% of the overall CRM market share as of 2021 Businesses these days spend a lot of their time and money on multiple marketing channels. Nevertheless, ...