SEO is becoming an essential part of any organization, especially one with an online presence. If you’re starting to delve into online SEO—or if you’ve been a part of it for some time—you need to make sure your strategies are top-notch to compete in the online sector.
We’ll help you align your vision with pragmatic goals to identify a Denver SEO agency for your business, starting with a detailed explanation of SEO and ending with how you can find the ideal company that matches your needs.
How Does SEO Help?
Search Engine Optimization (SEO) is a set of evolving practices designed to help your business website stand out and attract more customers. These practices help your business rank higher in organic search results, potentially garnering more leads for sales. The end goal of SEO strategies is to land higher on the Search Engine Results Page (SERP) that the algorithm determines to be the most relevant, valuable, and authoritative source available.
Because customers are much more likely to choose websites closer to the top of the SERP, SEO is essential for online businesses looking to compete in their niche.
Google, for example, uses an AI-powered algorithm that changes annually to determine what information is ‘good’ and what is ‘bad.’ In general, websites that have the following will perform better in organic search results and be more competitive in their niche:
- Authoritative source material
- Engaging content
- Relevant content
- Trustworthiness
There’s a lot that goes into SEO strategies, and it’s fair to say that if you’re not familiar with the ever-evolving world of SEO, you might be looking to find an SEO agency to boost your online presence.
Finding an SEO Agency
Of course, finding a trustworthy and goal-oriented agency isn’t always easy, especially since SEO strategies involve a wide range of approaches and techniques that may vary depending on your niche. Odds are, if you’re running your own business, you have some street smarts about who does and doesn’t make a good business associate. You can rely on that business-savviness to guide you as you move forward.
Trustworthiness
The first and most crucial factor of an SEO agency is trustworthiness. There’s a fair bit to unpack in this category. First, you should gear towards SEO agencies that aim to build a longstanding relationship of trust, not those that offer too-good-to-be-true promises.
Any SEO company that promises to get you to the #1 spot on Google within a month isn’t worth your time. These agencies use underhanded techniques that Google’s AI algorithm does not appreciate. While they may work in the short term to skyrocket a site to popularity (you’ve probably seen similar junk sites at the top of Google before), Google levies heavy penalties against sites that use black hat SEO strategies when they are inevitably detected.
Short-term success is no substitute for long-term reliability. The more you focus on creating meaningful, relevant content, the better your site will do. The more other sites refer to your content for its insightfulness, the more you’ll become an authoritative go-to in your niche.
These goals sound lofty, but the SEO agency you hire should be willing to accompany you for the ride and help you develop a thorough plan to stand out in your niche. That often involves finding what you’re good at and expounding on it. Got a niche you’re an expert in? A good SEO agency will help you convert your passion into well-written, engaging short-form or long-form content that users will find helpful and relevant.
In short, you should always find an agency with a track record of keeping its clientele, focusing its content, and relying on longstanding, proven SEO methods to boost your business.
Capability
It’s one thing for an SEO agency to be trustworthy, but they should also have extensive knowledge of the ‘backdoor’ side of SEO. Websites have both a front end and a back end. The front end is everything user side that makes them want to come back—that’s where you, as a content creator and business owner, get to share your passion and expertise with the world.
On the back end, the SEO agency works its magic, ensuring the site is intuitively designed and easily indexed by bots. Confusing though it may sound, this part of SEO ensures that Google’s AI (and other search engines) can easily categorize information on your site, clearly identify what the content on your site is geared towards, and determine how authoritative it is.
This aspect of SEO agency hunting may concern you, especially if you’re not tech-savvy, but once again, you can rely on your intuition to guide you in this area. Do a quick Google search and peruse through SEO agency websites, asking yourself the following questions:
- How easily was I able to find this website?
- Is the website intuitively designed?
- Are there plenty of backlinks and resources associated with the website?
- Is the website relevant to my query?
In general, an SEO agency’s website should enchant you with its design, simplicity, and, most of all, ranking. After all, if an SEO agency can’t utilize their expertise to boost their own site and entice you, the customer, what can you really expect them to do for you?
You can take this research one step further by seeking testimonials from past clients, reviewing the agency on third-party sites, or researching their business on the Better Business Bureau (BBB) database. These resources will give you a pretty good idea of whether an SEO agency is worth its salt—and thus deserving of your trust.
The Bottom Line
SEO isn’t just a luxury for online businesses; it’s necessary. If you’re looking to break into the online market or want to establish your blog, site, or store in the online sector, you need the expert guidance of an SEO agency.
Consider their trustworthiness and capability as you shop around. Make a few inquiries to see which one aligns with your specific business goals and has a long-term plan for your success. With some research, you may find the perfect partner to boost your site to the next level!
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