What Personalizing Mobile Apps Means Today

Posted by noreply@blogger.com (rakesh)

Personalization remains one of the most significant trends expected to shape the future of mobile app development. When we are talking about personalization in 2018 – we are actually referring to the dynamic steps taken by brands like Netflix and Airbnb to demonstrate their commitment towards user preference. Think about all the facilities that you actually end up enjoying while using these platforms. Right from the choice of the movies to places where you want to travel – you know that you are in for a way more targeted experience than what would have been the case if you had accessed brands that are yet to take personalization seriously. 

Coca Cola – way back in 2011 (Australia) – showed us what personalization could do to brand-customer equations. We are not speaking mobile app development in this case. However, Android app development companies in Bangalore can still take a cue. It was their “Share a Coke” campaign which is still ranked among the top examples of personalized marketing. In an effort to reach out to the millennials – the brand used some of the most famous first names assigned to the generation. The touch of semi-personalization was further bolstered by the addition of relations like “better half”. The brand even had been mulling the inclusion of vacation destinations in bottles so that users are immediately able to draw a favorable comparison between the refreshing feeling offered by the drink and what’s offered by the mountains. 

Personalizing Mobile App

Fundamentally put, the very aim of app personalization is the fulfillment of the needs of target audience. There are around 15 lac apps present in app store alone. 66% of the users are known to delete apps immediately after downloading the same – owing to the lack of user-friendly features. This tells us that the need for personalizing mobile apps is more intense than ever. An app development company in Bangalore looking for surefire ways to personalize apps can take help of the following tips.

Push Notifications

The use of Push Notification is one of the commonest ways to facilitate app personalization. This simple feature allows brands to distribute serious information like discounts, flight time, current location etc. 

User Segmentation

This can only be done when you are actually utilizing data properly. There are very simple parameters used to categorize users. These parameters are location, the device used, space, time spent on site and purchase made etc. 

Try to make an Impression within the first few days itself

Experts opine that the first few days after the app has been installed works as an acid test for brands. If the user hasn’t deleted the app after the first few days then he is likely to use it in the long term. You should try to get as many users on board from the first day itself. Do that by asking user name, offer them free trials and discounts etc. 

Last but not the least…

Besides development, you need to pick up personalized marketing hacks as well. Think about utilizing personalized mail marketing, use social media for registrations and location based interactions powered by something like the iBeacon technology.  

Source link