Studies show that Half of Websites Aren’t Even showing up near the First Page of search engines: What Can You Do to Fix This?
Introduction
It’s no secret that websites are struggling to rank on the first page of Google. In fact, research shows that over 50% of webpages aren’t even showing up! But what can you do to ensure your site will be seen? There are tons of things you can do from optimizing your website’s content for search engines and adding value to your users, making sure your site is mobile-friendly and using social media! This article will explore some methods you might not have considered before. Let’s get started.
1. What is SEO and why does it matter.
If you’ve ever tried to search for something on the web and found nothing relevant to what you were looking for, that is SEO. SEO stands for Search Engine Optimization which means optimizing a website so it is easier to find in the search engines by getting more visibility through higher rankings and appearing before or next to other sites listed. The primary factor of how good your site ranks in Google (and Bing/Yahoo) depends on which keywords are most relevant to your content within your pages. So let’s say we searched “plumbing reviews”; here you can see several results returned from different websites all listing different things related with plumbing or plumbers including reviews, prices, links and competitions… If those people creating these websites have optimized their website for “plumbing”, then that is what will be listed in the search engine results. Now if you are reading this article and trying to find websites relevant for how to fix this problem – one of the best things you can do is implement SEO techniques in your site so it ranks higher for that specific content.
2. How do search engines determine rankings?
Search engines use an algorithm to rank webpages based on multiple factors including, but not limited to: keyword density, backlinks [references from other sites], domain name age, PageRank and unique quality content. If your site already gets lots of traffic then Google sees your site as reputable and will rank it higher than a site with zero or few visitors. If this is all gibberish to you, remember that Google prioritizes sites that help users. If your site is user friendly, then chances are your website is already 50% optimized.
3. Optimizing your website for search engine visibility
Optimizing your website for search engine visibility is the fastest and easiest way to rank higher in Google. You may not be aware of how important optimizing your website for search engines is, but it is actually one of the most important SEO factors. Your content must be keyword rich and well written; otherwise these factors will stay low. There are many ways to optimize a site for search engines that can help your ranking, some of them being:
Adding/Editing ALT tags
Adding the meta tags
Writing original content that provide value to your readers
Acquiring quality backlinks [links from other sites pointing to yours]
Creating quality text links within your site (Anchor text)
Linking out to reputable sources on relevant pages of your site
adding the proper schema markups to your site
and much more…
4. Mobile Optimization
In recent years, mobile searches have steadily increased and now make up more than 50% of all search engine queries. This means that for every two searches done on Google or Bing, one is done from a mobile device such as a phone or tablet! You can see these statistics here: http://www.internetlivestats.com/?society=mobile-phones As you can imagine, this has caused the rankings of regular websites to drop considerably since they’re not optimized for smaller screen sizes – making it more difficult to be found by people using smartphones and tablets. To combat this, you’ll need to make sure your site is mobile optimized and if it isn’t already, hire someone who can optimize for you.
5. Social Media Optimization
Social media is a remarkable tool that can be used to help improve your search engine optimization, as well as increase your traffic and rank higher on Google if done the right way with quality content – which should be part of any social media marketing strategy anyway. If you’re not using social media for your business at all, get started today! Once you’ve decided which platform you’ll use, focus on creating high quality engaging content such as infographics, long articles or videos that are relevant to what people might look up online. Build a following and an authority in your industry over time through regular engagement with your audience – this is how trust will be built and eventually they will visit your site because of your presence on social media which will result in them becoming a customer. You can also use social media channels to get more links from other high authority websites within your niche, creating a higher trust and visibility online.
One thing you must keep in mind is that even if the majority of people are searching for what you offer through Google, they may find it via Facebook or another social channel first. Social media optimization is an opportunity to create new leads whether or not they come directly from these sources, but rather they’re directed there by referral from their friends and family who found you through your involvement with social networks such as LinkedIn, Twitter, Instagram and Pinterest!
6. How long should a blog post be before you start seeing results from SEO efforts – 3 months or 6 months or 2 years?!?! Let’s explore this question…
There are no specific answer as to how long it will take for search engine visibility to increase. The answer depends on a variety of factors including your specific niche, the level of competition, how much time you put into your SEO and even how many links are pointing to your site. However, generally speaking, the more quality content you have on your site the better chance of being linked to from other high authority sites, which is a major factor that Google takes into account when ranking pages. I would recommend publishing 1-2 articles per week in order to see noticeable results in 4-12 months if done properly with the right backlinks and good content.
We hope you’ve found some good suggestions in this blog post about how to optimize your website for search engine visibility. If you need help, let us know and we can put together a plan that is tailored specifically to your needs. We also included our thoughts on why SEO matters and what it means when Google says half of websites aren’t even on the first page!
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